Global Strategy Global Strategic Management - 1794 Words

Global Strategy Global strategy is a plan developed by an organization with the purpose to growth on a global level and expand international. Global strategy has recently become a very popular area of research in the field of international strategic management. Despite this enthusiasm, however, there exists a great deal of conceptual ambiguity about what a global strategy really means (Ghoshal, 1987; Kobrin, 1991). One of the main purpose of the companies that use the global strategy is to increase sales and reduce costs by going global, usually the companies plan to manufacture in countries where labor costs are low. Businesses with global strategies ensure the coordination of prices and products when going into different markets.†¦show more content†¦International trade can lead companies to lower prices due to the economies of scale. Companies who use a well-planned global strategy are more likely to gain a competitive advantage over its efficiency, such as the access of more customers and markets, lower labor costs and raw materials, and the extension of products lines. Most of the time, global strategy helps for the company reputation and brand identification. Some companies are more successful than others in the global market, some of the drivers that determine the potential of the companies in the globalization markets are the following; cost drivers, customer drivers, competitive drivers and government drivers. The cost drivers are the global scales economies, sourcing efficiencies, high product development costs and the rapid change in the technology. The customers’ drivers are the market drives that determine the global channels, the marketing of the products, and the customer needs. The competitive drivers determine the global competitors, interdependence among countries, trade. The government drivers determine the trade policies, technical standards, and the regulations of the country. Global In the global strategy, the product is the same in all countries. The global strategy sees the world as one market with little local variation and centralized control, and the main strategy is price. The global strategy is very effective when there is little differences between the countries andShow MoreRelatedCorporate and Global Strategy: Strategic Management3676 Words   |  15 Pagesamp; Global Strategy Hemis Code: 5J3060 UNIT HANDBOOK 2011/2012 Tutors: Maria Allen Room 901d 0161 247 6527 m.allen@mmu.ac.uk Carole Forbes Room 901a 0161 247 3830 c.forbes@mmu.ac.uk Dr. Panagiotis Kokkalis Room 808a 0161 247 6641 p.kokkalis@mmu.ac.uk Rationale Strategic management has become an integral mechanism for firms operating in the global economy, which is characterised by its high level of integration and cross-national operation. 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